Smile in the Mind?

Introduction: What is Smile in the mind?

Smile in the mind focuses on Graphics which give pleasure. The ideas that make you smile through bring witty.

I agree with the concept of Smile in the mind. Humor is one of the most fundamental aspects of graphics, good advertising and design. It helps to engage your audience. Relate to the concept and enjoy the idea. Thus remember the designer.
Smile in the mind focuses on the idea, and the idea alone. The difference between aesthetics and an idea.

One of the main critiques of Smile in the mind is that you should never take your work too seriously. A simple idea is all you need. I do believe this is true, graphics should be simple and easy to understand. But where do you draw the line. When does the design stop being witty and become obvious. 

I really like this typography. Its simple, witty and clever. I think the fact that it is so simple and presented so simply makes it so much more effective.